Sunset. The time when light and shade merge into a natural and evocative harmony. The same harmony that stems from the overlapping blades of the Carrera pergola, the real centrepiece of Pratic’s press campaign for 2024, which is making its debut in the major design media these days.
The company’s essential and iconic style is consistently enriched by a full use of colour in the new image: a snapshot that once again highlights the perspective within the cosy and warm interior of the pergola. Nestled in the skyline of Sant’Eufemia, among the Colli Orientali of Friuli, the latest Pratic bioclimatic system allows the observer to get a taste of the ‘most exclusive open-air experience’. The one that blends the spaces for well-being with those of the countryside, all thanks to technology and design.
The movable blades, designed to slide according to sunrays movement, alternate with the fixed ones, which for the first time can be fitted with hanging lightings, whose glow merges with the dim light of the first evening stars, filtering through the covering.
With Carrera, a new outdoor concept arises, which is to be experienced in perfect cabrio style as the headline suggests.
Credits:
AD Designwork
Copywriting Carter&Bennett
Photo concept Nudesign
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