OPEN AIR CULTURE
Today and always: Open air culture
Designing to create culture
Innovation often arises from an insight, a different way of looking at what surrounds us. Like a sunshade that, from a tool for shielding sunlight, becomes a space for spending time outside, a place of wellbeing and a fundamental element connecting the indoors and outdoors. Open air culture is the natural extension of Pratic, the promise made to the company and to the world – to develop designer pergolas and awnings by combining numbers with ambitions, possibilities with visions, knowledge with responsibility. For a new expression of the outdoors.
Imagining new ways of living in the open air
The individual at the centre and nature in the surrounds, in perfect harmony. In Pratic’s designs, the outdoors becomes much more than an architectural space to be functionally configured but a place of connection, where one can find the most authentic comfort every day. This approach inspires the production technique, ever respectful of the health of humans and the environment.
Seeking advanced solutions, right from the outset
The knowledge to create, an exploration to innovate. The outdoors has become an essential element of living spaces today, with much owed to solutions that are the result of relentless research and development. New lines of design emerge from technological innovations and the study of the reasons that have led human beings to want to spend their time outdoors since antiquity.
Sharing knowledge for the benefit of all
Delineating progress is a shared process. For this reason, Pratic has always promoted discussions on the subject of open-air culture, sharing its knowledge with experts and enthusiasts. The result is a unique pathway of research in the field that has led to developments through neuroscientific studies, published projects and valuable training opportunities.
See also
Sustainability
Pratic takes the concept of green outdoor living to a new level! At the headquarters, perfectly integrated into the landscape, the company makes awnings and pergolas availing of low-impact production processes and separable, recyclable materials. All screening is designed to ensure comfort by interacting with natural elements and reducing power consumption for ventilation, air-conditioning and lighting.
Headquarters
Pratic’s open-air ideas and projects are developed within a headquarters designed to celebrate the surrounding landscape. A place of beauty and technology, design and sustainability. A virtuous example of industrial architecture, a winner of international awards that narrates the company’s growth through innovation and consistency.
Journal
All the latest from the world of Pratic – product news, in-depth thematic analyses, events and corporate bulletins to get to know the open-air universe better and stay up-to-date.
Start designing your customised outdoor space today
For any open-air space you have, Pratic dealers are at your disposal to guide you in designing the ideal screening and devising customised and functional solutions. Fill out the form today to receive more information or to be contacted by a Pratic representative.