The open-air culture through the language of art: a tale made of pictures and illustrations

Telling the open-air culture and conveying the wellness coming from the time spent outdoors pass also through the communication tools and the selection of texts, pictures and illustrations that make people perceive the comfort and the functionality offered by Pratic outdoor solutions.

As regards paper tools, the latest creation is the Collection Catalogue Open air culture: a refined photo collection of the most beautiful realizations in Italy and around the world, enhancing gardens and hotel terraces, as well as restaurants and private residences. The catalogue combines shots of charming projects of pergolas and awnings together with technical insights, with a focus on the many customization possibilities.  A tool with a strong aesthetic impact and a source of inspiration for designers and architects, as well as for private people looking for ideas helping to give a new life to their open-air space.

The project of the Collection Catalogue has been followed by another interesting novelty: the restyling of product folders ,that have been completely renewed in their graphics and contents, in order to better tell the functionality and design of any sunshade system. With ambiance and detailed images, technical information and short descriptions, any folder offers an overview of the product thus helping the customer to choose the most suitable sunshade system according to his needs.

For the first time Pratic has taken inspiration from the world of art, enriching the pages of its catalogues and product folders by inserting illustrations, hand-drawn by Giancarlo De Petris, graphic designer and illustrator from Latina. His accurate drawings contribute to simplify the representation of important aspects of pergolas and awnings operation, focusing anyway on the wide range of optionals conceived to make Pratic outdoor places even more comfortable.

Innovation and the update of communication tools are very important aspects of brand identity, that’s why Pratic stands out for the completeness and the aesthetic elegance of the tools provided to its partners, architecture professionals and customers. Technical and aesthetic features merge to create contents that are always updated and able to narrate and promote the open-air culture around the world.